Big Paws Pantry
Ecommerce Email
Workflow Samples
T
This 5-part welcome workflow was designed for a brand, Big Paws Pantry. This is a large-breed dog supplement company.
T
Goal: Show how strategic, conversion-aware emails can turn first-time visitors into loyal customers.
T
Tools Used: Klaviyo (Flow Logic), BeeFree (Email Design), Canva (Visual Assets)
T
Email #1: Welcome + Discount (Trust Builder)
T
Subject Line: Your 20% Discount Off Big Bowser MassFlex
T
👉 Most welcome emails lean on the discount to do the convincing.⚠️ The risk is the product feels generic before the reader knows if it fits their dog.✅ So this email clarifies who the product is for first, anchors the problem and solution.✅ And lets the discount act as confirmation rather than persuasion.
T
T
T
Email #2: Kaia’s Story (Education + Believability)
T
Subject Line: Why Big Dopey Dogs Can’t Play Like the Other Kids
T
👉 Most brands jump from the welcome email straight into more product claims.⚠️ The risk is the reader understands the offer but does not yet trust the brand behind it.✅ So this email builds emotional connection first by reinforcing shared values around dog ownership.✅ It then uses third-party credibility and a founder story to deepen trust before reinforcing the product benefits and outcomes.
T
T
T
Email #3: Bruno's Story (Social Proof)
T
Subject Line: How Bruno’s mommy fixed his hip limp in 3 weeks!
T
👉 Most brands explain the problem in a detached or educational way.⚠️ The risk is the reader understands the issue but does not feel personally seen or understood.✅ So this email uses story to empathize with the problem the reader is likely facing and reinforce that the brand understands their situation.✅ It then uses social proof to strengthen trust before moving the reader forward.
T
T
T
Email #4: Product Line Cross-Sell (Expansion)
T
Subject Line: Big Paw Pantry’s Big Dog Line Up
T
👉 Most emails introduce the product as one option among many.⚠️ The risk is readers start comparing instead of deciding once more choices appear.✅ So this email frames the core product as the obvious next step based on the problem and trust already established.✅ This structure also introduces additional products as part of a broader solution (including side sells or post-purchase variations.)
T
T
T